Kohler
Corporate Website Redesign
![Kohler Example Kohler Example](http://deaconales.com/wp-content/uploads/2021/03/Artboard@1x-1024x683.png)
Project
Kohler Corporation was looking to refresh their corporate website and establish themselves more authoritatively as a high-end, capable brand that also maintained serious sustainability practices.
Role: Lead UX / UI
Update
Kohler Corporation has many sub brands, and a well-established position in the engines, furniture, and plumbing markets. In order to reflect their sense of quality, a serious update was needed.
![screenshot-web-archive-org-web-20130821191858-http-www-kohlerco-com-corporate-index-html-1615317185708 screenshot-web-archive-org-web-20130821191858-http-www-kohlerco-com-corporate-index-html-1615317185708](http://deaconales.com/wp-content/uploads/2021/03/screenshot-web-archive-org-web-20130821191858-http-www-kohlerco-com-corporate-index-html-1615317185708-1024x483.png)
Before
![screenshot-www-kohlercompany-com-1615317481802 screenshot-www-kohlercompany-com-1615317481802](http://deaconales.com/wp-content/uploads/2021/03/screenshot-www-kohlercompany-com-1615317481802-1024x595.png)
After
Unique Challenges
The Kohler Co. project was uniquely challenging because of the initial client relationship dynamic. After some initial frustrations with another designer, I was brought in to repair the relationship, and move the design into a more appropriate direction.
After some initial in-person workshopping and work sessions, the clients were quite happy with the relationship.
Final Designs
Despite the client having 3 different art directors as stakeholders, we were able to come up with designs that reinforced the brand's high-end perception, all while becoming more usable.
![Screen Shot 2021-03-09 at 1.40.04 PM Screen Shot 2021-03-09 at 1.40.04 PM](http://deaconales.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-09-at-1.40.04-PM.png)
![screenshot-www-kohlercompany-com-our-brands-1615318759254 screenshot-www-kohlercompany-com-our-brands-1615318759254](http://deaconales.com/wp-content/uploads/2021/03/screenshot-www-kohlercompany-com-our-brands-1615318759254-1.png)
![screenshot-www-kohlercompany-com-who-we-are-1615319027783 screenshot-www-kohlercompany-com-who-we-are-1615319027783](http://deaconales.com/wp-content/uploads/2021/03/screenshot-www-kohlercompany-com-who-we-are-1615319027783.png)
Conclusion
In the end, we did much more than just create a great website that spoke authentically to who Kohler Co. really is- we created a lasting relationship that led to more work and great reviews.