Kohler
Corporate Website Redesign
Project
Kohler Corporation was looking to refresh their corporate website and establish themselves more authoritatively as a high-end, capable brand that also maintained serious sustainability practices.
Role: Lead UX / UI
Update
Kohler Corporation has many sub brands, and a well-established position in the engines, furniture, and plumbing markets. In order to reflect their sense of quality, a serious update was needed.
Before
After
Unique Challenges
The Kohler Co. project was uniquely challenging because of the initial client relationship dynamic. After some initial frustrations with another designer, I was brought in to repair the relationship, and move the design into a more appropriate direction.
After some initial in-person workshopping and work sessions, the clients were quite happy with the relationship.
Final Designs
Despite the client having 3 different art directors as stakeholders, we were able to come up with designs that reinforced the brand's high-end perception, all while becoming more usable.
Conclusion
In the end, we did much more than just create a great website that spoke authentically to who Kohler Co. really is- we created a lasting relationship that led to more work and great reviews.